Fikirani Makasitomala Anu Kudzera Mukudziwa Kwake

Zamkati

• Kusazindikira Kofunikira Kuwerenga
• Kukulitsa Ndakatulo ndi Kusazindikira Ndi Zithunzi Zooneka

Talingalirani zochitika zomwe zimachitika kangapo biliyoni patsiku, pamakompyuta mabiliyoni padziko lonse lapansi. Mwamuna akusaka pa intaneti nsapato zatsopano zothamanga, kapena mkazi akusegula kudzera pamawebusayiti akusaka mphatso yakubadwa, diresi latsopano, kapena buku kuti awerenge patchuthi chake chotsatira.

Otsatsa omwe akuyenda pamsika wapaintaneti amaganiza kuti akuwongolera zisankho zawo. Koma chowonadi ndichakuti, pamene amasuntha ndikusakatula ndikugula, pamakhala machitidwe ambiri osazindikira zomwe zikuwongolera machitidwe awo.

Kwa mabizinesi omwe ali ndi misika yapaintaneti, kumvetsetsa momwe izi zimakhudzira ogula ndikofunikira.

Chizindikiro chofufuzidwa kwambiri cha njirayi ndizoyambitsa, zomwe zimati kuwonekera pachokopa chimodzi kumakhudza momwe timayankhira pachinthu china. Tikudziwa kuti malingaliro athu-momwe timagawira zinthu mozungulira-timakonda kugawana mitu ndi malingaliro ofanana. Chifukwa chake ngati tiwonetsa mutu mawu oti "mayi wapanyumba" kenako limodzi mwa mawu awiri atsopano, "mkazi" kapena "woyendetsa ndege," azindikira "mkazi" mwachangu chifukwa kutsegula kwa ubongo kumafalikira mwachangu pakati pa malingaliro ofanana.

Izi sizingakhale zomveka kuvomereza, chifukwa palibe amene amakonda kunena kuti amakhulupirira zolakwika. Koma timaphunzira kulumikizanaku koyambirira, ndipo amayikidwa m'manda momwe tidakomoka.

Sikuti kuwongolera koyambaku kwangowonetsedwa kuti kumakhudza malingaliro athu ndi malingaliro athu, kungatanthauzenso machitidwe athu. Mwachitsanzo, ngati tawonetsedwa chithunzi cha banja lokalamba, timangoyambitsa (komanso mosazindikira) kuti tizikhala ndi machitidwe osagwirizana monga kuyenda pang'onopang'ono. Kafukufuku akuwonetsa kuti malingaliro awa amaphunziridwa adakali achichepere, nthawi zambiri anthu asanathe kuwanyalanyaza kapena kuwakana.

Kuyesa kwapaintaneti: zithunzi za amuna ndi akazi

ClickTale idayesa kuyesa mphamvu zamaganizidwe apabanja osazindikira pa intaneti. Pogwiritsa ntchito kuyezetsa kwa A / B, tidapanga tsamba lathu lofikira-limodzi lokhala ndi chithunzi chachikazi, ndipo lina lokhala ndi chithunzi champhona chachimuna. Kenako, pogwiritsa ntchito mapulogalamu athu, tinali ndi magulu awiri oyesa kuyesa tsamba lathu, ndikuwunika momwe adalumikizirana ndi zomwe zili patsamba: zomwe adadina, kutalika kwake, masamba awo otsatira, ndi zina zambiri.

Pakati pa kuyesaku tidagwiritsa ntchito Optimizely to A / B kuyesa mayitanidwe athu awiri kuti tichitepo kanthu patsamba: "Funsani Chiwonetsero" ndi "Yesani ClickTale." Zowonjezera patsamba lomwe tidatsata zidaphatikizapo: kudina pazithunzi zamagulu kapena mawonekedwe, "Blog," "Chifukwa chiyani ClickTale" ndi "Search."

Zotsatira zinayi zazikulu

Alendo omwe adawonetsedwa pazithunzi zachimuna achimuna adawonetsa kukoka kopitilira muyeso wa 'Try ClickTale "poyerekeza ndi alendo omwe adakumana ndi chithunzi chachikazi chachikazi.

Momwemonso, alendo omwe adawonetsedwa pazithunzi za ngwazi zachikazi adawonetsa kukweza kwambiri pa batani loyitanitsa kuchitapo kanthu "Pemphani Pachiwonetsero" poyerekeza ndi alendo omwe awonekera pazithunzi za amuna.

Alendo omwe adawonetsedwa pazithunzi zamphona zachimuna adawonetsa mitengo yodula kwambiri pazinthu za Product ndi "Search".

Alendo omwe adawonetsedwa pazithunzi zazimayi achikazi anali achangu kwambiri kudina "Why ClickTale" ndi "Blog."

Kufotokozera zakusiyana kwamakhalidwe a alendo

Zotsatirazo zikugwirizana ndi zomwe zimayambitsa chidwi: Alendo omwe adawona chithunzi chachimuna adasankha kudina batani la "Yesani ClickTale" - njira yogwira. Alendo omwe adawona chithunzi chachikazi m'malo mwake adasankha "Funsani Chiwonetsero" - njira yongoyerekeza. Kodi izi zikutanthauza kuti amayi amangokhala opanda kanthu ndipo amuna amakhala achangu? Ayi, sichoncho. Koma zomwe anthu amachita pa intaneti zikugwirizana ndi malingaliro omwe mosazindikira timapereka kwa amuna ndi akazi.

Alendo omwe adakumana ndi ngwazi yamwamuna adawonetsanso mitengo yodula kwambiri pamabatani a "Zogulitsa Zogulitsa" ndi "Fufuzani", kuwonetsa njira yogwirira ntchito yowunikira zomwe ClickTale ili. Ikuwonetsanso chizolowezi chokhala okangalika komanso kuwongolera mayendedwe anu patsamba.

Poyerekeza, alendo omwe adakumana ndi ngwazi yachikazi anali achangu kwambiri kudina pa "Why ClickTale" ndi mabatani a "Blog", magawo awiri atsambali omwe akuimira kuwunika kwina. Kuwonekera pa zinthu monga "Chifukwa ClickTale" kapena kampani blog limasonyeza njira yosalunjika kupeza zambiri za kampani.

Kusazindikira Kofunikira Kuwerenga

Kukulitsa Ndakatulo ndi Kusazindikira Ndi Zithunzi Zooneka